Case Studies
Strengthening Yamaha Gear 125 Using KOL
Background
Objective
Yamaha Gear 125 wants to strengthen their imageries for millennials and Strategy the difference between 110cc and 125cc. As in summary, Yamaha wanted to sparkling the debate between two motorcycle users.
Strategy & Execution
At a same time, Raffi Ahmad, one of the biggest KOL in Indonesia are quite often doing a new hobby which is riding a motorcycle. We tap into his Youtube channel to demonstrate the superiority of using 125cc by creating a “Sunmori” activity and in the end of video, Raffi Ahmad also triggering his viewers to comment to trigger the debate
Actual Results
2 Million
Video Views
Actual Results
1,550
Comments debate
Achievement
106%
Exceeding Video views KPI
Achievement
103%
Exceeding debate KPI
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